At Cento, quality begins long before a tomato reaches the can. Every Certified San Marzano Tomato starts its journey in the fertile Agro Sarnese Nocerino region of Campania, Italy, where generations of farmers have cultivated tomatoes in the rich volcanic soil surrounding Mount Vesuvius. Through our Find My Field traceability program, you can go beyond the label and discover the origins of the tomatoes in your can.
By entering the lot code found on participating products, you’ll be connected to the specific growing area where your tomatoes were harvested. This added transparency helps verify authenticity, reinforces our commitment to quality, and provides a closer look at the people, places, and traditions behind every harvest.
Our traceability program is one more way we uphold the standards that have made Cento Certified San Marzano Tomatoes the trusted choice of chefs, home cooks, and Italian food enthusiasts for generations.
Consumers today want to know more about the food they bring home. From where ingredients are grown to how they’re harvested and packed, transparency has become an important part of food quality. Find My Field was created to give customers greater confidence in the products they purchase while showcasing the care that goes into every step of the production process.
By connecting every lot code to verified growing regions and production records, we can ensure authenticity, strengthen quality assurance efforts, and maintain the premium standards that define Cento products. It’s a simple way to bring you closer to the source of your food.
The Find My Field program begins with the tomatoes themselves. Every participating product is made with tomatoes grown according to strict sourcing and production standards designed to ensure authenticity, quality, and traceability. From seed selection and cultivation to harvesting and packing, each step is carefully documented to create a complete record of the product’s journey.
Every participating tomato product contains a lot code that unlocks information about its journey. Simply locate the code, enter it into the Find My Field tool, and discover details about the growing region, harvest area, and production information connected to your product.




The lot code is located on the top or bottom of your can of Cento Italian tomatoes. These lot codes allow us to trace every can to the farm in Italy where the tomatoes were picked.
Sample: Enter the code from your 14 oz. can
Traceability Result
Certification is only meaningful when it is supported by traceability. Cento works with third-party organizations and verification programs to help validate responsible sourcing practices and ensure traceability throughout the supply chain.
By connecting products to verified data, Cento provides shoppers with a greater level of transparency and confidence. From the farms in Campania to the finished cans on store shelves, every step is part of a process designed to uphold authenticity, quality, and trust.
PAC, or Product Attribute Certification, was created to verify traceability and sustainability standards and practices. Our mission is to certify the geographical connection of attributes to products, providing transparency and promoting consumer confidence.
Trace Register allows us to electronically connect lot data with products, certifying traceability standards. Consumers can trace their Cento Tuna cans back to the boat where their tuna was caught.
Certified by an independent E.U. approved US accepted third-party agency under UNI EN ISO 22005:20008 for supply chain and product traceability. ISO is an independent, non-governmental organization
At Cento, traceability goes beyond a single product category. Our programs are designed to provide greater transparency and connect you directly to the origins of the foods you enjoy. Explore our other traceability initiatives to learn how we’re helping bring accountability, authenticity, and quality to every step of the journey.
Packaging, nutrition facts and ingredient statements are
subject to change. For the most up to date information
regarding a product, please refer to the product’s packaging.